There are many different elements to creating a great logo. One of these elements is picking the right font.

Fonts vary in many ways. However, the best fonts have similar features. These include:

• Even Kerning

• Legibility

• Consistency

• Balance

Kerning is the space between two characters that makes it easy to read. Kerning is easy to understand. Designers may manually kern based on their judgment. Certain letter combinations require a designer to bring out the best from the logo. The spacing and letter shape needs understanding and expertise.

Legibility is the function of a typeface design that shows the ease in distinguishing one character from another. The font needs to be transparent without creating too much attention. It should neither be too bold or light to ensure it is unrestrained. Legibility is affected by the shape of the characters, stroke contrast, size of counters, serifs, x-height, and weight.

There has to be consistency in typography and design ensuring that the styling font has the same information. The theme of the design should be the same overall even with many levels of hierarchy. Alignment of the text and logo goes hand in hand with consistency.

Balance font ensures there is a balanced blend of heavy and light shade. It also seeks to have a well-balanced thickness of the font.

The following are the ten best fonts for the design of a logo:-

1. Futura

Futura font is amongst the most famous geometric fonts. It was designed in 1927 as a geometric sans serif by Paul Renner. It uses basic geometric variations and even width stroke to avoid any contrast. This makes it an elegant font. Its mostly used in film posters, album covers, and advertisements in logos. It is versatile for any project including editorial designs of logos. Many modern brands approve of it.

2. Helvetica

Helvetica is the most commonly used font. It is a grotesque sans serif typeface that was created in the 1950s by Eduard Hoffman. It originated from the Akzidenz-Grotesk typeface. It was developed and gained popularity due to its neutrality. It often goes unnoticed with it in every poster, sign, and sticker. Its functional invisibility makes it devoid of personality. This makes it ideal for corporate designs for logos.

3. Avenir Next

Avenir Next font is an alternative to Futura. It has an extensive range of characters hence has various applications. Its legibility has made it serve as an excellent choice In designing a logo. LG and the BBC Television Channel are amongst the most popular users of the font.

4. Proxima Nova

Proxima Nova is a hybrid of Futura and Akzidenz-Grotesk designed by Mark Simonson. This gives it a modern geometric appearance. It has developed to be the most popular commercial font available on the internet.

5. FF DIN

FF DIN font has proven to be a replacement for DIN 1451. It addresses the limited range of digitized font in the DIN Font category. Several known brands like Adidas and Panasonic have adopted it.

6. TT Norms Pro

This is an updated version of the TT Norms font category with 1581 glyphs and covers. There is improved kerning and hinting technology used to correct all 22 typeface designs. It has many of the OpenType features such as stylistic sets, symbols, currencies, and fractions.

7. MontTM

Mont is a geometric sans serif font with ten ranging weights with a prominent x-height makes it ideal for headlines and logos.

8. NexaTM

Nexa font is a modern sans serif font with different variations due to the thirty-six styles. This gives it a geometric layout that is ideal for graphic and design of logos. It also has several OpenType features.

9. IntroTM

Intro font has several variations that facilitate the versatility of any graphic design. It is ideal for posters and logos. The font has fifty models and weights that satisfy legibility and even kerning and geometric layout.

10. Gilroy

Gilroy font is a modern sans serif with a geometric layout of 20 weights, 10 uprights and matching italics. This makes it suitable for a variety of designs of logos.

Various logo designs are available in the market. At Eire Graphic Design, we seek to provide the best striking logo design backed by flexible and insightful support. A logo has to have the right font. In 2021, a variety of fonts are accessible in developing a brand's identity. This ensures that customers’ designs are of high quality through different typefaces and customised fonts.