Graphic design is an essential aspect when it comes to marketing and advertisement. A great designer will create visual concepts that communicate specific ideas. The basis of these ideas is to inform, captivate, and inspire a potential audience. Marketing strategies go hand in hand with graphic design because you'll have to develop production and layout designs for various applications, such as reports, advertisements, and brochures. There are numerous benefits of graphic design, including brand strengthening, attracting new customers, retaining buyers, and improves productivity. There are different types of design based on a varying area of specialization. Different types of design require a different set of design techniques and skills. When choosing suitable designers, you should consider their area of specialization. Some designers will specialize in a single design. Others will specialize in a number of related designs. The industry of graphic designing is growing rapidly; therefore, you should select a designer specializing in the latest technology. Below are the main types of graphic design.

1. Marketing and Advertising Graphic Design

The best marketing strategy should be customer-oriented, whereby you engage clients and customers based on their awareness, needs, tastes, and preferences. Customers and clients will opt for a visually engaging brand. Therefore, you'll need a designer who can create unique and attractive visual content. Being unique and original is a differentiation aspect in the marketplace. A great design will communicate and promote your brand more effectively. You'll, therefore, have a great opportunity of attaining a larger market share. Marketing designers should coordinate with managers, marketing professionals, company owners, and directors when designing marketing strategies. Marketing and advertisement design include the following;

• Images for blogs and websites

• Digital and print brochures

• Infographics

• Flyers and postcards

• PowerPoint presentation

• Graphics, social media ads, and banners

• Trade show and signage displays

• Vehicles wraps

Other examples include menus, billboards, posters, newspaper ads, email marketing templates, etc. A great marketing designer should possess certain skills, such as time management, problem-solving, and excellent communication skills.

2. Publication Graphic Design

Based on facts, publications are essential when it comes to communicating to a potential audience via public distributions. Publications are categorized on different designs, such as catalogues, magazines, newspapers, and books. A great designer will closely work with publishers and editors. Publications require the selection of effective artwork and typography.

Some of the fundamental items in typography and artwork include illustrations, photography, and graphics. The right publication designer should have excellent organizational skills. Publication design includes items, such as catalogues, directories, books, annual reports, newspapers, magazines, and newsletters. In addition, a reliable designer should have in-depth knowledge of digital publishing, printing, and colour management.

3. User Interface (UI) Graphic Design

User interface focuses on user interaction with an application or a device. User interface design enables a client or customer to easily and conveniently use your website. User-friendly websites will attract more target customers, thus improving traffic. Note that UI focuses on the items that a client or customer interacts with, such as a mouse, keyboard, and screen.

When it comes to designing, the user interface concentrates on the user's visual design and experience. The most important on-screen elements include micro-interactions, buttons, and menus. The user interface is used as a balancing factor of technical functionality and aesthetic appeal. An experienced UI designer should have more info about web apps, mobile apps, and desktop apps. Interface design includes the following;

• App design

• Webpage design

• Game interfaces

• Theme design

The right UI designer should have the ability to showcase UX/UI principles and excellent design skills. Also, ensure that the designer understands programming languages, such as JavaScript, CSS, and HTML.

4. Visual Identity Design

A brand should comprise appealing visual content to attract customers. A brand identity shows how a firm communicates its essence, tone, personality, emotions, memories, and experiences. Visual identity communicates the intangible qualities of a brand through colour, shapes, and images. The right designer should work closely with brand stakeholders to design items, such as image libraries, colour palletes, logos, and typography. These elements represent your firm's brand personality.

5. Packaging Graphic Design

Packaging products is important when it comes to distribution and storage. Products are packed to enhance their longevity and to ease the task of supplying. Packaging designs should be attractive to lure customers who interact with your product. Packaging design is an effective marketing strategy that'll help you attain your goals and flourish rapidly. Every can, bag, bottle, box, canister, and container should tell a story about your brand. Packaging designers should have excellent industrial manufacturing and design skills.

In addition, the right designer will possess print processes skills. Choose a packaging designer wisely because they specialize in a specific industry or type of packaging. Also, a packaging designer should have great problem-solving and conceptual skills. The main objective of choosing a reputable packaging designer is to satisfy marketers, clients, and manufacturers' demands.

6. Environmental Graphic Design

This type of design enables a firm to make spaces more interesting, memorable, and informative. Environmental designs include;

• Stadium branding

• Signage

• Museum exhibitions

• Wall murals

• Office branding

• Conference and event spaces

Environmental design merges industrial, landscape, architectural, graphic, and interior designs. Environmental designers will collaborate with landscapers and architects to implement the design effectively.

7. Motion Graphic Design

Motion graphics include video effects, imagery, typography, audio, and animation. Motion designers will help you reduce production costs and time. The art will be more affordable and accessible. There are various types of motion graphics, such as;

• Presentation

• Trailers

• Advertisements

• Websites

• Video games

• Animated logos

• Apps

• Banners

Other items include end credits, title sequences, promotional videos, GIFs, and tutorial videos. A great designer should be familiar with 3D modelling, coding, and marketing.

Conclusion

The other type of graphic design is art and illustration. This type of graphic design can be found on album art, stock images, comic books, infographics, technical illustrations, websites, and picture books. Graphic design is an essential marketing strategy that'll help you maximize your profits. For more info about graphic design, follow this link.