95% of the top 100 brands use only one or two colours in their logo. What other elements make up great logo design?

Dec 14

If you are in the market for a custom-designed logo for your new company or organisation, it is often a good idea to look what more established brands have done. What has worked for them and what hasn’t?

One of the first questions we get as a logo designer is how many colours a logo should contain. This often is dependent on personal taste, but we feel that three colours should be the maximum any organisation considers using. Looking at the top 100 most famous logos in the world, 95% of these use a maximum of two colours. However, it is critical that it is a coloured logo that is used. An 80% increase in brand recognition is achieved using a coloured logo design

What colours are best for logos?

Below gives a breakdown of the most populars colours used by Global Brands in their company logos. It is important to understand who your target market is before any logo is designed. This will help you decide what colours should be used. For example, Men prefer bold colours while women prefer softer hues.