Best Colours for Logo Design
When it comes to designing a logo no detail, no matter how small, should be overlooked. This is because the logo design will be the face of the entire company, the first thing the audience will see before deciding whether or not they want to know more. If you want to capture a lot of positive attention with your logo, not only is the logo itself important but so are the colours. Believe it or not, each colour has a significant effect on our mood.
If you're not sure which logo design colour is best for your audience, don't worry because I'm going to share with you five of the best and most popular colours to use for logo designs!
Best Colours for Logo Design
1. Yellow
Wonder what popular brands, such as McDonald's, Snapchat, eBay and Google all have in common? They all use the colour yellow, in their logo design. According to research, the colour yellow makes us feel happy and it's even a recommended colour to look at for those who find themselves feeling depressed. It also makes people feel safe, as it's so bright and reminds us of summer, which is a very favoured season.
The colour yellow actually connotes things, such as happiness, positivity, optimism and joy. If you plan on using this colour for your logo design, other colours that go perfectly with it are: white, orange, blue and green.
2. Red
There are many loved brands all around the world that use the colour red, which include: Netflix, YouTube, Nintendo and Coca-Cola. Although many people associate the colour red with many negative connotations, it's actually the most eye-catching and flattering colour which is why so many women would wear red lipstick in the 1920s. Many people also consider this colour as 'daring' because it stands out so much, this may be why so many people are immediately intrigued once they notice it.
Despite having a bad reputation, the colour red actually represents things such as action, confidence, passion and excitement. If you're planning on using this colour on your logo design, you may want to consider using colours such as: black, blue, green and white.
3. Blue
Many things that we love are blue, for example, the sky, the ocean, Facebook, PayPal and Oreo. According to research, the most commonly liked colour is blue. Why? When we look at blue, it automatically makes us feel safe and intrigued, which is why you may have noticed that a lot of videos online contain something blue in order to capture your attention.
The colour blue is considered the purest of them all, connoting things such as: calm, peaceful, confident and trustworthy. However, the colour itself can also represent sadness, therefore it may be best to use other colours with it, such as pink, yellow, red and white.
4. Black
One of the best colours for fashion-related logos is black. You may have already noticed that many popular fashion brands, such as Chanel, Adidas, Nike and Yves Saint Laurent all use the exact same colour for their entire logo, black. This is because like red, black is considered to be a very daring colour, which is perfect for fashion brands as that is what most of their audience is looking for.
The bold colour connotes many great things, such as power, mystery, strength and elegance. The colour black is also said to look great on anyone and goes with if not all, most colours. If you're looking to add most colours to your logo, colours: white, yellow, red and brown are considered to look best.
5. Purple
Many famous brands use purple on their logo design, brands such as FedEx, Yahoo, Cadbury and Zoopla. Although not often spoken of compared to the other colours, purple is once again becoming extremely popular. You'll even find that more and more people are beginning to incorporate it into their clothes, hair and makeup. Especially celebrities.
The colour itself means many great things, such as wealth, creativity, wisdom, mystery and independence. This explains why so many people are beginning to use it, more and more each day. Colours that compliment this colour perfectly, include: blue, brown, grey and green.