Make Motion Graphics works in Branding and Marketing

So, what do you like about videos? In other words, what is that element of a video that makes it a favourite for you? By the way, just like all other individuals, you may love different things about a video.

Every individual section of a video, starting from the graphics design styles to the story, fit together just perfectly. They tend to complement one another, working in coordination to develop something really special.

This content is about making motion graphics work in marketing and branding. We started with videos because animated videos or videos with motion graphics are ruling the scene these days.

What's Motion Graphics?

Motion graphics are nothing but animation. It is an animation where text makes the major component. It is animated graphic design and a good way of communicating with the audiences for businesses these days.

It adds depth to any brand story, and when perfectly amalgamated with effective copy and music, it can deliver the right message. Nowadays, motion graphics are used for creating title sequences and advertisements.

Motion graphics provides 4 things to include in your visual standards, and they are: what animations do for the viewers; how they help in conveying a brand message; how they bring in customers, and what role do they place in creating brand awareness.

Here are the reasons why businesses should make motion graphics work in branding and marketing:

1. Motion Graphics Distils Information and Makes Way for Its Easy Comprehension

People tend to understand things, topics, and situations better when they see them in person. This is because visual communication works on the way the brand processes information. Visual processing takes place instantly.

This is why visual storytelling with an element of motion graphics is good at breaking down the most complex of information. This further makes it very easy for businesses to deliver their brand message clearly.

2. Motion Graphics Videos are Visually Appealing

People are naturally drawn to pieces where there is this effective use of movement, beauty, and colour. These are things literally an important part of the human species. And this is the reason why brands have been using graphics to entice customers for a very long time.

And graphic design is effective and powerful even today. Striking visuals make the core of motion graphic videos and go a long way in drawing on the basic design elements. Using graphic design in your marketing videos offers you a powerful position to get your brand message across and drive action.

This further offers you the right scope of leveraging the power of brand & marketing!

3. They Offer Passive Experience

Videos do not ask a lot of things from the viewers. The viewers, in turn, love watching videos because they do not have to go through data; they do not have to read the boring text, and they also do not have to put in a lot of mental energy in watching a visual presentation.

The same applies to motion graphics as well. As has already been said, the majority of the individuals prefer watching to reading information. And when videos come with motion graphics included, the experience becomes all the more enjoyable and fun.

This is one of the solid reasons to include motion graphics in branding and marketing videos.

4. Motion Graphics Blend Perfectly with the Other Styles of Animation

The most significant advantage offered by motion graphics is it can easily be used in conjunction with other forms of animation. An obvious use of this process is logo animation used in the outro of almost any kind of video.

Different components of motion graphics can conveniently be blended with live videos, 2D and 3D animations, and whiteboard animations too. The end effects are 

not just visually engaging but distinctive too.

As for businesses using marketing videos, they get the flexibility of juxtaposing different styles to back up the narrative of their videos and thus draw in the viewers' interest.

5. Motion Graphics is Emotional Captivating

Most of the time, it is easy to understand whether an individual is a good storyteller or not by comprehending how you feel after you have heard the entire story. Simple! Motion graphics offers users the tool that can help them communicate their stories in a way that is not just attention-grabbing but also affects the audiences' emotions.

Using powerful voice-overs, stunning visuals, and moody music collectively helps build an influencing story. This is one of the major reasons why motion graphics offer users more control over how they narrate a story than all other forms of videos.

6. They are Perfect for Transparent Communication of Statistics, Benefits, and Facts

There is no other form of video as effective as motion graphics when it comes to conveying the intended message in a pure and simple manner. This is one method that helps users remove clutter while focusing on the main message.

This proves to be extremely valuable in the field of marketing. It restricts the users to basic but powerful visual components, thus getting them straight. Motion graphics are best used in animated or explainer videos where businesses convey complicated information to the customers.

It is the directness and the purity of motion graphics that work in these videos.

7. It's Easy to Repurpose Motion Graphics Videos

Yet another major benefit of motion graphics is their adaptability and flexibility. Businesses can use explainer videos or evergreen topics on varied platforms because they help extend the longevity of a marketing campaign.

It's easy to divide motion graphics videos into minuscule sections customised for specific groups or maybe place them in eBooks and presentations.

The Bottom Line

Speaking of motion graphics, it can be a little difficult to select the perfect format for delivering the intended message. Ultimately, you need to understand that content creation requires thoroughly testing the waters. So, never refrain from testing a specific message using varied motion graphics video formats and methods.