If you are in the market for a custom-designed logo for your new company or organisation, it is often a good idea to look what more established brands have done. What has worked for them and what hasn’t?
One of the first questions we get as a logo designer is how many colours a logo should contain. This often is dependent on personal taste, but we feel that three colours should be the maximum any organisation considers using. Looking at the top 100 most famous logos in the world, 95% of these use a maximum of two colours. However, it is critical that it is a coloured logo that is used. An 80% increase in brand recognition is achieved using a coloured logo design
What colours are best for logos?
Below gives a breakdown of the most populars colours used by Global Brands in their company logos. It is important to understand who your target market is before any logo is designed. This will help you decide what colours should be used. For example, Men prefer bold colours while women prefer softer hues.
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Frequently asked questions
How many colours should a logo use?
One or two. Ninety five percent of the top one hundred brands use no more than two colours in their logo, because restraint reproduces reliably and stays recognisable at any size.
What colours work best in a logo?
It depends on the sector and what you want to signal, but simplicity beats any specific colour. A logo that works in a single colour first will work in any palette you then apply to it.
What else makes a logo work besides colour?
Shape, balance and how it behaves at small sizes. Colour is the element people notice, but the mark has to survive being stripped of colour entirely and still be recognisable.